McDonald's Christmas Cracker - Interactive Billboard

For the Holiday season, McDonald's installed an interactive digital billboard in London's Piccadilly Circus that displayed a giant Christmas cracker. By visiting a website on their phones, passers-by could pull the cracker with a left or right swipe, trying to win a latte or cheeseburger in the process.

Project Role

  • Front-end developer for the mobile part of the experience
  • Created the Node.js server that connected user’s mobile devices with the digital billboard