Coke Zero
Drinkable Advertising
For the NCAA Final Four, Coca Cola & Ogilvy NY built a Coke Zero campaign around the idea of "Drinkable Advertising". Using the Shazam app on their phones, users were able to digitally interact with different types of traditional advertising and simulate the experience of drinking a Coke Zero and win a free soda in the process.
Project Role
- Designed user flows for the customer experience of the interactive TV ad and out of home kiosk experience
- Designed wireframes and prototypes for the campaign site
- Traveled to the Final Four, setting up the OOH kiosk and helping guide users through the experience
Results
Users loved the campaign, as it was the most “Shazamed” advertisement in Shazam's history up until that point. The Coke Zero coupons were redeemed at a rate of 25%, which exceeded expectations. At the 2015 Cannes Lions festival, the campaign won a Bronze medal.
Sample of documents produced including user flows and wireframes
