Customers were frustrated having to use multiple platforms to manage the products they subscribed to; a streamlined user managment system fixed that.
Improving wayfinding and adjusting the content strategy for Voya’s new employee benefits guidance tool improved user completion rates
With a progressive registration approach, Pfizer increased sign-ups for an online portal providing patients and caregivers with access to financial support and help with day to day tasks
Overwhelmed by stress, patients were abandoning research into heart attack treatment. By reducing cognitive load through navigation and content strategy, user engagement increased.