In 2018, Patients and Purpose
redesigned the website for a major pharmaceutical companies heart attack treatment drug. They wanted to focus on creating a user-centered experience that would educate user's about the benefits and side effects of their treatment, as well as provide them with financial resources.
As a member of the UX team, I was a key contributor, performing the following tasks;
As part of the process, we were able to conduct remote user testing with a group of eight patients & caregivers. We wanted to know how user's would prefer to experience the content, so our testing focused on page layout and navigation. Using mobile and desktop prototypes, user's were asked to complete a series of tasks that were based on two page layout options;
Although current design trends are leaning in the direction of sites with fewer pages with more content, we wanted to test shorter pages based on our understanding of our user base. Prior testing and research had shown that patients appreciated having content condensed in a way that made it easily digestible, as they felt a lot of stress while researching heart attack treatments. They didn't want to have to scan the page looking for the content they needed and were likely to give up if they didn't find it quickly. During testing, our users confirmed that this approach was correct, strongly preferring it over long scrolling pages.